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Product strategy / Research / Interaction design

HeiVeloA more personal
way forward.

Turning a form-led career platform into a companion that understands intent and suggests a useful next step.

Explore the design decisions ↘
HeiVelo / Current product
Personalised content. A consistent structure.
RoleLead UX Designer
TimelineNovember 2025—ongoing
OrganisationSkillablers / EDC
StatusUnder enhancement · pilot completed
Research

20 voices, one recurring need

People wanted direction, practical readiness and access to mentors.

Design decision

Personalisation within limits

Reusable widgets replaced costly, open-ended conversational navigation.

Validation

5 new users, working app

Clear card headings emerged as the key dashboard refinement.

01 / The assignment

From completing forms
to finding direction.

Skillablers already helped people create profiles, find jobs and access courses. Version 2.0 needed to understand what brought them there and guide what happened next.

I began by understanding the existing product and its features. Much of the experience relied on separate pages and text fields, leaving users to navigate the platform and decide what mattered.

My remit grew across competitive analysis, user research, information architecture, conversational flows, personas, wireframes, a design system and product naming. User feedback, stakeholder reviews and heuristic evaluation by fellow designers shaped the iterations.

The design question

How can we help someone find their next step when they do not yet know what that step should be?

02 / Discovery

The missing piece
was guidance.

Understand the landscape

I reviewed specialist career platforms alongside Naukri, Indeed and LinkedIn, comparing how people discover jobs, build profiles, prepare for interviews, learn and connect. This informed the opportunity to connect career needs through an ongoing understanding of the individual.

Listen across career stages

A survey followed by one-to-one interviews explored requirements across 20 people. Sessions took approximately 30 minutes and were conducted remotely and in person. Two of the six working professionals were also mentors.

20

research participants

Participant mix
Working professionals6
Recently graduated, employed3
Recently graduated, unemployed4
Current students3
Final-year students4
01 / Direction

Unclear career direction

Participants lacked visibility into available roles and career paths.

02 / Support

Someone to explain the next step.

They wanted mentors who could explain current industry expectations and how to prepare.

03 / Readiness

Learning did not always translate to work.

Participants described a gap between college learning and practical workplace requirements.

Themes synthesised from the survey and interviews.
Design principle

Comfort creates clarity.

People may arrive uncertain or unable to articulate what they need. First help them feel understood, then progressively guide them towards a direction.

03 / Synthesis & structure

Organise the system.
Simplify the entry.

I synthesised feature cards from the research, then used collaborative open card sorting with the product team and one participant from each career-stage group. The structure was substantially reorganised and simplified.

01

Understand the person

Career stage, immediate goal and support needs.

02

Organise the possibilities

Profile · Jobs · Upskill · Class · Mentorship

03

Reveal a relevant start

Suggest a category and let the user choose.

Explore the card-sorting evidenceRole grouping and individual architecture+
Mapping features by role

An early grouping of capabilities across Individuals, Institutes, Industry and Mentors.

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A clearer structure for individuals

Profile, Jobs, Upskill, Class and Mentorship organise related activities.

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One ecosystem, different needs

The wider architecture accounts for Individuals, Institutions, Industries, Community and Mentors, with different responsibilities and shared capabilities. Research-informed personas helped represent differences in career stage, confidence and support needs.

The structure supports the experience

Users do not need to understand the entire ecosystem to begin. Their intent provides an entry point; the underlying architecture determines which relevant journey can follow.

Explore the ecosystem and conversation flowOriginal architecture and intent-classification boards+
The wider ecosystem

Role and career-stage distinctions inform the product architecture.

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Designing the conversation

An early question flow for understanding intent and circumstances.

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04 / Product identity

A name that could
move with the product.

Feedback suggested that “Skillablers” was difficult to understand, pronounce and remember. I proposed retaining the company name while giving the product its own identity.

HeiVelo

Hei — a warm greeting
Velo — velocity and forward momentum

The naming direction expresses a welcoming companion that helps people move forward. A shared design system supported consistency as the product evolved.

05 / Design evolution

The vision evolved.
The personal intent stayed.

Exploration 01

A simple starting question.

The first wireframes paired an open prompt with direct shortcuts. Jobs and interview preparation remained explicit destinations as the interaction model developed.

Early home wireframe

Suggested actions, typing and voice explored different ways to express a need.

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View the supporting wireframesJob discovery and the interview hub+
Job discovery wireframe

Recommendations, job details, practice and applying appear in one connected view.

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Interview hub wireframe

Upcoming interviews, preparation and past feedback are brought together.

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Exploration 02

A companion for the day ahead.

User feedback, stakeholder input and peer heuristic evaluation informed a richer dashboard: suggested learning, internships, quizzes, progress and prominent chat, voice and Explore access.

The companion dashboard concept

Daily guidance and progression sit alongside conversational access. This is an earlier design, not the current application.

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The pivotal trade-off

Personalise the content.
Make the structure reusable.

Continuous conversation to navigate the application would create substantial AI token costs. Dynamically generating widgets around each person’s requests also exceeded the delivery constraints. We retained personalisation through relevant recommendations inside predefined components.

Original ambitionCurrent approach
Conversation throughout navigationDirect, visible actions with intent-led onboarding
Widgets generated for individual needsReusable widget templates with personalised content
Guided daily progressionRelevant jobs, courses, mentors and upcoming activities

This was a decision to manage anticipated cost and technical complexity. Cost savings were not measured.

Current design

Recognisable options. Relevant content.

The dashboard keeps the same visual language while making each opportunity explicit. The trade-off is that users choose more of their next steps themselves; personalised content helps them make that choice.

What survived the trade-off

Relevant jobs. Useful learning. Access to mentors.

Personalisation moved inside consistent cards. Explicit headings, added after testing, help people recognise each option.

See the current dashboard ↑

05A / Design system

A shared language.
A calmer experience.

The design system translates the companion idea into repeatable choices: restrained surfaces, clear actions, supportive language and visible progress.

I defined principles, colour roles, typography, component states and accessibility guidance to keep the experience consistent as different journeys developed.

Comfort before clarityNever overwhelmGuide, don’t instructProgress over perfectionHuman over “smart”
HeiVelo / Interface foundationsRefined portfolio presentation
01 / Typography
A little clarity.
A step forward.

A quiet hierarchy, with room to breathe.

Section heading25
Card heading20
Body & supporting text16
Labels & metadata14
Display 45 · larger body text in this refined presentation.
02 / Colour roles
Base
Elevated
Interactive
Accent

Depth for structure. Cyan and blue for action.

BaseElevatedInteractive
Light and dark surface families
✓ Success! Error△ Warningi Information

Meaning is paired with a label or symbol.

03 / Actions & feedback
ContinueExploreUnavailable
Your career goal
Explore product design
Labels remain visible as people enter information.
Profile progressStep 2 of 4
Illustrative component specimens
04 / Surfaces & focus
One useful next step

Build on what you know.

Keep content readable on a stable surface.

View courseVisible focus treatment

Subtle depth supports hierarchy; longer text needs a solid backing.

Make accessibility a design rule.

Visible focus, persistent input labels, helpful error messages and text alternatives belong in the component definition.

Clarify the contrast targets.

Normal text needs at least 4.5:1 contrast, including secondary text. Large text can use 3:1. Inactive controls are exempt under this criterion; keeping them readable remains a design preference.

W3C contrast guidance ↗

Specimens have been reorganised and refined for the portfolio; they are not a claim of audited product accessibility. The original working board is retained below.

View the original design-system boardPrinciples, visual foundations and working guidelines+
Original design-system board

Source design-system documentation supplied for the case study. The refined presentation above clarifies contrast guidance and increases body-text size.

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05B / Navigation evolution

One search.
Connected possibilities.

I reimagined navigation around a global search, allowing people to look across the ecosystem while keeping their current task in view.

The supplied design groups results into People, Jobs and Courses. Category counts and “View all” links make the result types explicit, while highlighted query matches show why an item appeared.

Global search across the ecosystem

Navigation design showing grouped People, Jobs and Courses results over a job-detail screen. This later design is presented separately from the five-user validation of onboarding and the dashboard.

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01 / Find across categories

Start with what you know.

A shared search field provides a route into different kinds of content, with voice input also represented in the design.

02 / Keep the current task

Search in context.

Results appear above the current page, so the job being considered remains visible behind the search panel.

03 / Keep actions reachable

Move from finding to doing.

The job view retains Previous, Save, Apply and Next controls, with shortcut cues shown beneath them.

This screen documents the navigation design. It does not establish implementation status, search relevance performance or separate usability-test results.

06 / Onboarding & user control

Understand intent.
Let the person decide.

01

Ask why they came

Start with the person’s intent, before asking them to navigate the product’s categories.

02

Suggest a path

Recommend a category while allowing the person to choose the one that fits.

03

Build understanding

Offer resume upload or guided profile entry, gathering details progressively.

04

Review and confirm

Let users correct extracted information before continuing.

View the complete onboarding sequence +
Onboarding flow overview

Original sequence supplied for the case study. The overview shows progression; small screen copy has limited legibility in this export.

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Automation needs a correction step.

The review screen lets users edit or remove extracted details, add missing information, manage contact visibility and confirm their profile.

This reduces repeated data entry while keeping users in control of how they are represented. It also gives them an opportunity to correct the information that will inform recommendations.

Resume extraction and review

Users review personal details, education, experience, skills and supporting information before confirming.

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07 / Validation

A small label.
A meaningful correction.

5

new users

3 students
2 working professionals

Working application
Onboarding → profile → next action

Participants found the application easy to navigate and felt the options they needed were readily available.

They completed onboarding, built their profiles and explored the dashboard to decide what to do next.

I expected the cards to explain themselves.

Users asked for headings to make each card’s purpose clear. I added explicit labels to the current dashboard—an adjustment to my assumption that the content alone would make the categories obvious.

Results are qualitative. There are no comparative completion-time or success-rate metrics, and the added headings have not been separately validated.

08 / Where the product stands

A working foundation.
A launch ahead.

Product evidence

Working application

The current onboarding, profile and dashboard journeys were tested with five new users.

Limited pilot

NIT Calicut

A limited pilot has been conducted. It is separate from the five-person usability study.

Current phase

Under enhancement

The team continues to refine the product ahead of its full launch.

Planned milestone

November 2026

Full launch is planned for the end of November. Launch-scale outcomes are not yet available.

What this work taught me

The companion experience depends on understanding the person—and making the next action clear.

The project required me to carry research through architecture, interaction design, product identity and feasibility decisions. When the delivery model changed, the goal remained: help people find relevant support with less uncertainty.

Next project Lloyds Metals Experience Center