About / Shubhangar Sidharthan
I lead through
the work.
I’m a Lead UI/UX Designer working across digital products, AI, extended reality and spatial experiences. My best work lives where the problem is still unclear and the team needs both direction and detail.
I move comfortably between a leadership conversation and a Figma file—defining the product story, making trade-offs visible, facilitating alignment, prototyping interactions and reviewing the details that determine whether an idea survives contact with people.
My recent work spans a native-AI talent ecosystem, immersive industrial experience centres and an XR product audit on Quest 3. Different outputs, same responsibility: reduce uncertainty without reducing the ambition.
How I work
Context before convention
The familiar pattern is not automatically the right answer.
Evidence with judgment
Research informs the decision; it does not make the decision for us.
Craft is leadership
Quality becomes believable when the details agree with the strategy.
Clarity is collaborative
I make choices legible so teams can challenge, improve and own them.
Selected experience
UX Lead
EDC Labs · Leading the UX and design function across AI, XR and spatial experiences
UI/UX Designer
Skillablers Technologies · End-to-end product design, research, brand and optimisation
Product & Digital Design
Exotyq Retail Technologies · E-commerce experience and digital growth
Education
MSc User Experience Design
University of Brighton · Research, interaction design and evaluation
ECGBL 2023 finalist
11th International Educational Games Competition · “Phishing in the Nile”