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Case study / 04
Saint-Gobain
Turning a vast construction portfolio into one visitor journey—from foundation to future.
RoleUX & Experience Design Lead
TypePhysical + digital experience centre
Timeline2026—2027 · in production
The problem
A construction portfolio spanning foundations to infrastructure had to become one visit people could follow—without first understanding Saint-Gobain’s internal structure.
What I did
Turned 123 pages of specification into a four-zone route, a reusable screen system and clear rules for when to browse, trigger, scan or step inside.
Outcome
68 interface layouts, 85 content variants, 130 clips and 16 3D assets, planned across five production waves. Now in production.
A walk through the built world.
Touch screens to browse, physical demonstrations to prove performance, spatial models to explain systems, and immersive media to make scale understandable.
Four zones, from foundation to future.
Construction systems
Product performance you can see, hear and touch.
- Foundation solutions
- Construction solutions
- Science of construction chemicals
- Science of fire
- Non-vision facade solutions
- Vision facade solutions
- Flooring solutions
- Drywall partitions
- HVAC, ceiling and integrated services
- Acoustic tunnel
- My Home
Infrastructure
Power, industrial and large-scale projects, explored on iPad and kiosk.
Immersive future
Step inside an LED cube for an A-to-Z journey through applications.
A content system before a screen system.
123pages of spatial, content and interface specification
→
4zones
68unique interface layouts
85content variants and swaps
130video and animation clips
163D assets
5rolling production waves
Depth on demand
Every experience opens with one clear proposition. Detail appears only when a visitor asks for it.
- PropositionFirst
- ApplicationsOn request
- PerformanceOn request
- SpecificationsOn request
- Case studiesOn request
The right medium for each goal
I matched every learning goal to the interaction that explains it best.
| Learning goal | Touch UI | Physical demo | Immersive |
|---|---|---|---|
| Browse a broad portfolio | high | low | medium |
| Feel material performance | medium | high | high |
| Understand system layers | high | high | medium |
| Explore infrastructure at scale | medium | low | high |
Screens that cause something real to happen.
Let the space provide orientation
Zone names, location maps, breadcrumbs and a consistent home action tell visitors where they are in a long, non-linear visit.
Connect digital controls to physical cause and effect
Each interface shows what you can trigger, its active state, and where the result appears—a model, wall, tunnel, window or projection.
A separate layer for guides
Guide iPads get start, stop, previous, next and reset, so staff can pace a group and recover an experience quickly.
PreviousStart / StopNextReset
Experience specifications
Each exhibit was specified with its location, trigger, device and content.
Design and production in progress.
Where it stands
Design and production are in progress, with content arriving in five rolling waves. Visitor data will follow once the centre opens.