I’m Shubhangar—a designer who works where product strategy, human behaviour and emerging technology meet.
I used to design for aesthetics. Now, I design for impact.
A transformative role at a startup opened my eyes to the crucial role of user experience. After earning my Master’s in UX Design from the University of Brighton, I now lead UX, dedicated to creating intuitive and meaningful digital interactions that bridge the gap between people and technology—one experience at a time.
Leading UX strategy and design direction across EDC Labs. Overseeing the design vision for a wide range of initiatives, including AI-driven platforms, e-commerce ecosystems, and interactive museum experiences to ensure cohesive, human-centered design across all products. Collaborating with multidisciplinary teams to translate complex AI and experiential concepts into intuitive, accessible, and emotionally resonant user journeys.
Led a full-scale UX audit and redesign of Skillablers’ AI-powered hiring platform, enhancing journeys for both job seekers and talent partners. Identified key usability issues across job discovery, interview prep, and fitment analysis workflows, and delivered scalable, AI-integrated design solutions that improved clarity, accessibility, and engagement.
Conducted a UX audit for JoinXR, an innovative mixed reality platform. Using Quest 3 for hands-on testing, I refined the onboarding experience and enhanced usability to create a seamless, user-centered journey aligned with cutting-edge AR/VR technology.
Reimagined Propago’s website and brand identity by translating their core values into an immersive, user-centric digital experience—crafting a design strategy that resonated authentically with audiences while telling a captivating brand story.
Acquired advanced skills in interaction design, research methods, and web development, enabling data-driven decision-making. I crafted intuitive user interfaces and aligned design strategies with organizational goals, including innovative educational escape rooms.
Led a high-performing team to elevate social media presence, enhance e-commerce UX, and craft compelling visual storytelling. The work drove greater user engagement, improved conversions, and positioned the brand for sustained growth through innovative, data-driven strategies.
Revolutionized the company’s brand image through captivating visuals and strategic branding, boosting visibility and conversions. Spearheaded UX improvements and streamlined project execution while fostering seamless collaboration.
Designed web pages, print collateral, and email marketing templates for a corporate relaunch, alongside graphic video work for digital museums and web experiences using After Effects, Premiere Pro, and DaVinci Resolve.
Built a foundation in front-end and back-end programming and spearheaded an innovative mobile application for efficient symptom-based disease diagnosis, bringing together digital product and mobile development skills.
I started my career as a motion graphics designer, and I still make videos for fun.
Video games, films and television.
Cricket, football and basketball in school and club competitions.
Choreographed and performed at corporate events for EDC and Skillablers Technologies.
Coordinated cultural events at NMAMIT.
Finalist, 11th International Educational Games CompetitionPresented the project at the 17th European Conference on Games Based Learning (ECGBL23) in the Netherlands.
Speaker, UX Camp BrightonHosted UX-focused sessions two years running.
Organising team, UX Brighton ConferenceHelped run one of the UK’s leading UX events: logistics, speaker coordination and attendee experience.