Helping people feel why light and sustainable construction matters before asking them to understand it.
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Saint-Gobain Experience Centre
Helping people feel why light and sustainable construction matters before asking them to understand it.
01 / Context
The problem behind
the requested output.
A concept-led centre for light and sustainable construction. The work combines physical demonstration, story, comparison and play to move visitors from awareness to adoption.
Replace product-first explanation with human outcomes: wellbeing, safety and comfort become the emotional entry points to materials and systems.
02 / Process
How I moved the work
from ambiguity to action.
Frame
Shift the entry point from products to human outcomes.
Structure
Organise the experience around seeing, hearing and breathing.
Explore
Use comparison, play and physical demonstration to teach.
Prototype
Detail the build journey, screens and spatial interactions.
Align & specify
Carry one narrative across content, architecture and technology.
03 / Discovery & audit
What I examined
before proposing answers.
The design challenge was to make light and sustainable construction understandable before asking visitors to absorb technical product information.
01Content audit02Story workshops03Comparative concepts04Multisensory prototyping05Interaction wireframes
A product-first introduction makes sustainability feel technical rather than personally relevant.
Representative finding 01Wellbeing, safety and comfort provide clearer emotional entry points.
Representative finding 02Visitors understand material performance better through comparison and consequence.
Representative finding 03Seeing, hearing and breathing create complementary ways to learn—not decorative technology.
Representative finding 04
Editorial artwork created for this portfolio to introduce the material story.
04 / Selected artefacts
The work behind
the final direction.
Experience frameworkHuman outcomes before product categories
WellbeingSee
SafetyHear
ComfortBreathe
Adoption modelThe 4 Aces
01Awareness
02Advocacy
03Acceptance
04Adoption
Gamified learning flowBuild, compare, understand
01FoundationSoil · membrane · slab
02FaçadeHeavy ↔ light
03InteriorDrywall · acoustics
04CompareImpact · comfort
Reconstructed for this portfolio from project working notes. Replace with original source artefacts where available.
Working modelFrom inputs to a shared direction
01
Frame
02
Structure
03
Explore
04
Prototype
Leadership lensWhat I personally drove
- Framing the direction
- Making trade-offs visible
- Aligning disciplines
- Reviewing critical details
05 / Decisions
The choices that
changed the experience.
Start with a useful tension
Heavy versus light construction creates a memorable comparison and a clear reason to explore the centre.
Build to learn
A gamified construction journey lets visitors assemble foundations, façades and interiors, then compare environmental and experiential impact.
One story, many senses
See, hear and breathe guide the mix of projection, acoustics, material cutaways and live demonstration.
06 / Evidence
What shaped the work.
What the work produced.
- Complex technical material
- Mixed professional audiences
- Physical and digital prototyping
- Story must remain brand-neutral at entry
- Experience framework across three human needs
- Gamified construction concept
- Detailed interaction wireframes
- Narrative alignment across spatial zones
Next proof point
Good case studies separate shipped evidence from the next thing to learn.
final build imagery, measured learning outcomes and approved public project credits.
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